ABOUT

Mo Cherif.

AI, enterprise software,
and marketing workflows.

I’m Mo Cherif, formerly VP of AI & Innovation at Sitecore. My published work covers agentic AI in marketing workflows and the roles people play alongside AI.

I was a Sitecore Technology MVP in 2020, 2021, 2022, 2023, and 2024.

Former VP of AI & Innovation at Sitecore

My work at Sitecore included AI and innovation.

Sitecore author profile · Official MVP record

Published writing

3 Work Roles in the AI Era: Innovators, Operators and TranslatorsVKTR · 18 September 2025
Unify Agentic AI in Martech: End-to-End Workflow IntegrationVKTR · 22 May 2025